Club del Gourmet - El Corte Inglés: Redefining Premium Packaging Design

A Modern and Approachable Look for a Premium Private Brand

El Corte Inglés, one of the world's leading department stores, has always been synonymous with quality and luxury. With their private brand, Club del Gourmet, they aimed to create a premium yet approachable look that would add value to their stores. To achieve this, they turned to the expertise of Tridimage, a renowned design agency.

The challenge for Tridimage was to modernize the image of the products without losing their existing equity. El Corte Inglés wanted to attract a younger and more discerning audience, who are knowledgeable about these products and seek new and exciting culinary experiences.

The packaging redesign created by Tridimage successfully captures a youthful and contemporary look while effectively communicating the premiumness of the products. The new packaging identity confidently competes with the most well-known and prestigious food and beverage brands, strengthening the brand presence on the shelves and improving recognition through a consistent graphics unit.

Tridimage employed various technologies and conducted extensive research to ensure that each product, whether it be a bottle, box, bag, or textile, was presented in the best possible way. The design team faced daily challenges as the entire range was not completely redesigned at once, but rather commissioned on a product-by-product basis.

The revitalized brand and packaging identity of Club del Gourmet reflects the distinctive personality of El Corte Inglés stores, where premium products from all over the world can be found. The new image created by Tridimage has successfully attracted a younger and more demanding audience, who appreciate the quality and uniqueness of the products.

This outstanding design was recognized with the prestigious Bronze A' Design Award in 2015. The award acknowledges the creativity and ingenuity of the design, as well as its contribution to improving the quality of life. Tridimage's work on the Club del Gourmet packaging design exemplifies their strong technical and creative skills, making the world a better place through innovative design.